Tanya Jain.

I am a brand strategist, designer, and published author with over a decade of experience building brands across fashion, luxury, food, wellness, and culture.

I studied Fashion Design at Parsons The New School for Design in New York, trained at Ralph Lauren and AKRIS, and went on to found Pasithea, a sustainable fashion label that won Best Sustainable Designer at Pure London, became a top seller on Nykaa Fashion, and was featured in Tweak India, Beej Living, and Times of India.

Over the years I have worked with organisations including Bain & Company, FICCI, and Isprava, contributed writing on design, culture, and sustainability to leading publications, and built Typiql to bring design-led strategic thinking to founders who are ready to build something that lasts.

I have also written two books, Maia and Origami Birds, because I believe storytelling is the foundation of every great brand, and every great life.

Design is a differentiator, not a decorator. Strategy and aesthetics are not separate disciplines. The best brands know that.