Typiql

What we do

From the idea to the identity.

Three ways in. Most projects combine them. The shape depends on where your brand actually is, not on a package.

01

Brand Direction

Find the idea.

For businesses that know they have something, but haven't quite figured out how to express it. We look hard at the category, the audience and what only you can say, then set a creative direction you can design against.

  • Brand audit
  • Positioning
  • Audience
  • Brand personality
  • Creative direction
  • Visual territories
  • Messaging direction
02

Brand Identity

Build the world.

Where we shine

For businesses ready to turn their idea into a distinctive identity. Marks, type, colour and a graphic language that hold together across everything you make. This is the work we are known for.

  • Visual identity
  • Logo and identity system
  • Typography
  • Colour
  • Graphic language
  • Art direction
  • Illustration and imagery
  • Brand guidelines
03

Brand Expression

Bring it to life.

For brands that need to move beyond the identity and into the real world, where a brand is actually judged.

  • Websites
  • Packaging
  • Campaigns
  • Social
  • Print
  • Launch assets
  • Digital experiences
  • Creative direction

Start smaller

Not ready for a full rebrand?

Brand Direction

₹44,500 · one intensive

A focused strategic and creative engagement for founders who need clarity before committing to a full identity. Many projects begin here and grow into an identity.

  • Intensive session
  • Brand diagnosis
  • Positioning and direction
  • Creative direction
  • Practical recommendations

Have a good idea?
Let's give it a brand.