01
Brand Direction
Find the idea.
For businesses that know they have something, but haven't figured out how to express it.
- Brand audit
- Positioning
- Audience
- Brand personality
- Creative direction
- Visual territories
- Messaging direction
Independent brand design studio, Mumbai
Brands with
something to say.
Typiql is an independent brand design studio helping ambitious businesses turn good ideas into distinctive brands.
Strategy gives a brand direction.
Design gives it presence.
Ten years of identity work across materials, climate, hospitality, fashion and food.
Selected work
Good ideas deserve good design.
Six projects, chosen because the thinking shows. Each one is a full case study.
Identity · Sustainable materials
ChloroLabs
An engineered identity system for India's vertically integrated hemp fibre company, built to hold four divisions under one mark.
Read the case study →
Identity · Climate investment
Peak Sustainability Ventures
The name is the idea. Peak is the highest point, and the climb toward it.
Read the case study →
Identity · Bioenergy & industrial fuel
Lumen Biofuels
The identity is built on transformation, held in a single square.
Read the case study →
Identity · Luxury hospitality
Niyama by Staymaster
The mark is a doorway, drawn the way the house is drawn.
Read the case study →
Identity · Fashion, kidswear
Yebbow
The name already had the idea hidden inside it.
Read the case study →
Identity · Material innovation
Brisil
The mark stays untouched. Everything it sits inside becomes the brand.
Read the case study →
What we do
From the idea to the identity.
Three ways in. Most projects combine them, in whatever order the brand actually needs.
02
Brand Identity
Build the world.
Where we shine
For businesses ready to turn their idea into a distinctive identity. This is what we do best.
- Visual identity
- Logo and identity system
- Typography
- Colour
- Graphic language
- Art direction
- Illustration and imagery
- Brand guidelines
03
Brand Expression
Bring it to life.
For brands that need to move past the identity and into the real world.
- Websites
- Packaging
- Campaigns
- Social
- Launch assets
- Digital experiences
- Creative direction
The approach
Think deeply.
Design deliberately.
We start with the thinking, but we don't stop there. Strategy, research and conversation help us find the right direction. Design is how we make that direction tangible.
- 01Understand
- 02Define
- 03Design
- 04Refine
- 05Launch
The studio
Tanya Jain.
A designer, writer and creative strategist with 10+ years building brands, identities and visual worlds.
Typiql is one person deep in the work, with collaborators pulled in when a project asks for them. The mix is the point: brand design, strategy, illustration, writing and creative direction held in the same pair of hands, so the idea and the way it looks never drift apart.
- Brand design
- Strategy
- Illustration
- Writing
- Creative direction
Start smaller
Not ready for a full rebrand?
Brand Direction
₹44,500 · one intensive
A focused strategic and creative engagement for founders who need clarity before committing to a full identity.
- Intensive session
- Brand diagnosis
- Positioning and direction
- Creative direction
- Practical recommendations