Case studies
The thinking behind the work.
Long-form looks at how positioning, naming and identity come together, and what they change for the businesses that carry them.
Sustainable materials · 2026
ChloroLabs
Engineering a brand for the future of natural fibres: identity, submark system, typography, colour and guidelines.
Read the case study →
Climate investment · 2025
Peak Sustainability Ventures
Peak Sustainability Ventures backs early-stage climate technology across India and Asia. The brand had to read as institutional to capital, and as ambitious to founders.
Read the case study →
Bioenergy & industrial fuel · 2025
Lumen Biofuels
Lumen Biofuels converts agricultural residue into bio-coal, a drop-in substitute for fossil coal in industrial boilers. The brand had to be trusted by procurement teams and farmers alike.
Read the case study →
Luxury hospitality · 2025
Niyama by Staymaster
Niyama is a signature villa inside the Staymaster portfolio. The identity had to feel like a private residence with a name, not another listing in a catalogue.
Read the case study →
Fashion, kidswear · 2024
Yebbow
Yebbow makes hand block-printed kidswear and twinning sets on 100% mul cotton. The rebrand had to carry the joy of the prints without defaulting to bubble type and primary colours.
Read the case study →
Material innovation · 2026
Brisil
Brisil makes green silica from rice husk ash, a lower-carbon, drop-in alternative to conventional silica. The mark already carried equity inside the industry, so we built everything around it.
Read the case study →